Home Care Marketing & Brand Transformation
As the healthcare business is becoming a widely transformative arena, many home care businesses are looking for creative ways for marketing and brand transformation in order to differentiate themselves from the competition.
Dear ladies and gentlemen, today we would like to showcase an interesting project that we implemented for home care business offices that are seeing great results. Our team was tasked with a branding, marketing, and business development challenge that required a thoroughly unique approach and execution. One of the local Queens, NY area home care businesses was experiencing an identity crisis that needed a quick fix. Our team quickly came together and brainstormed all possible approaches that would benefit the owners while also increasing a footprint in the local Tri-State area. We worked hand-in-hand with the marketing and business development teams to identify their typical SWOT analysis. For those who are not familiar with SWOT, it stands for strengths, weaknesses, opportunities, and threats. After clearly seeing the bigger and more detailed picture, we proceeded with the execution of our plan.
The following things needed to be addressed:
Create a unique office space that will attract passers-by and be visible from a distance.
Optimize the website and understand who visits, what time traffic surges, and how we can capture leads.
implemented a consistent social media presence.
Create a lead generation machine with direct calls and screening for future follow-up in case the call is missed.
Create a solution to attract more home health aides in the given region.
As a result of Scientissimum’s efforts, we were able to deliver the following results:
delivered ongoing bilingual (English and Spanish) organic and paid SEO efforts with lead capture and phone recordings for follow-up.
implemented a continuing social media presence, which also acts as a hiring machine for HHAs and CDPAP cases.
created a seamless experience in the offices in Queens and Long Island.
integrated a direct messaging system for customers to reach out when they are ready or comfortable talking. (24/7/365) response.
working with the outreach team to bridge the gap between digital and traditional marketing techniques.