Average Cost of Digital Marketing Ads
Image credit Maria Shalabaieva
Many business owners and marketers have always wondered what an ideal advertisement spend (ad spend) would be to start, and how much is average industry cost is? To resolve any doubts, we put together a well-written guideline that can help you understand the average cost of digital marketing ads you can expect.
Meta Ads (Facebook & Instagram)
In June 2025, the average CPM (Cost Per Mille, per 1,000 impressions) across Facebook and Instagram is approximately $8.17, with an average Cost Per Click (CPC) of $0.68. Deeper industry breakdowns suggest Meta CPC ranges between $0.50 to $2.00, depending on the sector.
TikTok Ads
TikTok's advertising metrics from June 2025 show a CPM of $6.16, CPC of $0.31, and a link click-through rate (LCTR) of 2.01%. Another source lists TikTok CPC around $1, with a CPM of about $10.
Google Ads (Search & Display)
Search CPC: Ranges from $2.50 to $6.00, varying by industry and targeting.
The average CPC across all industries is around $5.26.
Display CPC: More cost‑effective, between $0.50 to $1.20.
Google’s overall conversion rate averages 7.52%, and the average cost per lead (CPL) is $70.11, though this varies widely by industry.
LinkedIn Ads
LinkedIn shows higher CPCs among social platforms, with an average CPC of $2 to $3 and CPM of $5.01 to $8.
X (formerly Twitter) Ads
The platform’s typical CPC ranges from $0.26 to $0.50, with a CPM of around $6.50, depending on campaign type.
Average Spending by Industry (2025)
While comprehensive figures across all industries vary, some key benchmarks stand out:
Across sectors, most campaigns average a CPC of $0.26 to $0.30, though competitive verticals push CPC up to $0.77–$1.72.
On Google Ads, industries like Attorneys & Legal, Medical, and Home Improvement see especially high CPCs—$7–8+—while categories like Arts, Travel, and Restaurants hover lower.
Healthcare Industry: A Closer Look
Digital Ad Spend & Allocation
Healthcare and pharma companies are shifting massively toward digital:
In 2024, 72.2% of total media ad spending in the healthcare and pharma industries went to digital ads.
Paid digital advertising accounts for 12.5% of healthcare companies' marketing budgets, exceeding allocations for social media (11.5%) and traditional paid media (9.5%).
Globally, healthcare digital ad spend is projected to grow from approximately $44.56 billion in 2025 to $67.87 billion by 2033, at a 5.4% CAGR. In the U.S., total healthcare & pharma ad spending reached about $30.6 billion in 2024, up 5% year‑over‑year.
Performance Benchmarks for Healthcare PPC
Mid-size and large Healthcare organizations typically spend around $51,000 per month on paid search advertising.
The industry-average CPC is about $4.22, meaning $4+ per click on average.
Meanwhile, average cost per lead (CPL) for healthcare hovers around $53.53, with Hospitals & Clinics yielding the lowest CPL ($32.14) and Cosmetic Surgery the highest ($134.29).
Additional context: in healthcare, paid search ads convert at 2.6%, outperforming both display and social media ads.
Late 2025 Snapshot — Platform Cost Summary
Digital Marketing Cost Snapshot
How Healthcare & Small Businesses Can Benefit from Scientissimum
Scientissimum presents a dynamic, cost-effective gateway for both large healthcare organizations and small local clinics to run targeted digital campaigns that truly stretch your dollars.
Advantages for Healthcare Players
Competitive Pricing: Leverage highly cost-optimized ad placements across platforms—ideal for healthcare clients with constrained budgets.
Tailored Campaigns: Whether you serve local communities or an international patient base, you can precisely target by geography, specialty, and demographics.
Multilingual Support: Run campaigns in multiple languages—English, Spanish, Russian, and more—to reach diverse audiences across borders or within multilingual regions.
Scalability: From individual providers to hospital networks, Scientissimum scales to your needs, delivering efficiency at every stage.
Aligned Strategy & Compliance: Healthcare-compliant messaging, ethical targeting, and patient-safe advertising are built in.
Seasoned Expertise: Doctorate-level marketing and operations improvement specialists can provide the right marketing strategy and optimize your operations. Our expertise stretches beyond marketing and business development.
Given the high CPC and CPL benchmarks in healthcare, platforms like Scientissimum—when paired with smart campaign strategy—can greatly reduce costs per click and lead, while maintaining compliance and clarity.
Conclusion
Digital advertising in 2025 continues to evolve—with CPCs rising across platforms like Google, Meta, LinkedIn, TikTok, and X. Healthcare remains a top digital spender, with digital ads consuming over 70% of media budgets. While CPCs (often above $4) and CPLs (~$53) are higher in healthcare compared to general benchmarks.
Scientissimum offers unmatched value—helping you run tailored, cost-effective campaigns locally or globally in multiple languages. By leveraging the personal expertise, latest technology, and AI, we can position you as an expert in the field.
Whether you're a large hospital group, independent clinic, or small business owner - Scientissimum delivers strategic efficiency and reach—without breaking the bank.
FAQs
What's the average CPC healthcare providers pay on Google Ads in 2025?
Healthcare-related Google Ads CPC averages around $4.22
How much are healthcare firms spending monthly on paid search?
About $51,000 per month, based on industry benchmarks.
What’s the average CPL in healthcare digital campaigns?
Approximately $53.53, with wide variation—e.g., $32 for hospitals/clinics, $134 for cosmetic surgery
How much is digital ad spend growing in healthcare?
Global digital healthcare ad spend is projected to grow from $44.56B in 2025 to $67.87B by 2033.
What’s the typical CPC for social media ads?
Broadly, it ranges from $0.26 to $0.50, depending on platform and targeting.
Why is paid search more effective in healthcare?
Paid search ads in healthcare convert at 2.6%, outperforming social and display ads.
References
Business of Apps. (2025). CPC rates: Cost per click advertising benchmark research. Retrieved September 3, 2025, from https://www.businessofapps.com/ads/cpc/research/cpc-rates/
Digital Silk. (2025). Healthcare marketing statistics. Retrieved September 3, 2025, from https://www.digitalsilk.com/digital-trends/healthcare-marketing-statistics/
Emarketer. (2024). Healthcare & pharma marketers go digital — traditional media stays relevant. Retrieved September 3, 2025, from https://www.emarketer.com/content/healthcare-pharma-marketers-go-digital--traditional-media-stays-relevant
Go AdFuel. (2025). The real cost per click in 2025. Retrieved September 3, 2025, from https://goadfuel.com/real-cost-per-click-in-2025/
Gupta Media. (2025). How much do social media ads cost? Retrieved September 3, 2025, from https://www.guptamedia.com/social-media-ads-cost
Health Union. (2025). Digital ad spend is increasing in healthcare. Retrieved September 3, 2025, from https://health-union.com/blog/digital-ad-spend-increasing-in-healthcare/
LeadsBridge. (2025). How much do ads cost? Advertising cost benchmarks by industry. Retrieved September 3, 2025, from https://leadsbridge.com/blog/ads-cost/
PPC.io. (2025). PPC platform costs and benchmarks. Retrieved September 3, 2025, from https://ppc.io/blog/ppc-platforms
Promodo. (2024). Healthcare digital marketing benchmarks 2024. Retrieved September 3, 2025, from https://www.promodo.com/blog/healthcare-digital-marketing-benchmarks-2024
WebFX. (2025). How much does social media advertising cost? Retrieved September 3, 2025, from https://www.webfx.com/blog/social-media/how-much-does-social-media-advertising-cost/
WordStream. (2025). Google Ads benchmarks for 2025. Retrieved September 3, 2025, from https://www.wordstream.com/blog/2025-google-ads-benchmarks
